Abstract

We present a field-tested “medium-n” qualitative comparative methodology, which enhances understanding of the strong and fluid influence of gender norms on processes of local agricultural innovation in the Global South. The GENNOVATE approach (“Enabling Gender Equality in Agricultural and Environmental Innovation”) weaves together three broad methodological challenges—context, comparison, and collaboration—and highlights how addressing the social context of innovation contributes to applied research. We discuss GENNOVATE’s analytic approach, sampling framework, data collection, and analysis procedures, and reflect critically on the research strategies adopted to document and learn from the perspectives and experiences of over 7,000 women and men in 137 villages across 26 low- and middle-income countries.